PervasiveSEO, best forum posting SEO company in london

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What is SEO?
SEO stands for “search engine optimization.”  The term may sound like optimizing an 
actual search engine such as Google, however this professional service focuses on 
tweaking a website to do well – to appear among the top listings on search engine results 
pages (SERPs).  SERPs are web pages returned by search engines like Google or Yahoo! 
after a user performs a search. These pages contain links to web sites and documents that 
the search engine deems relevant to the word or phrase. These words or phrases are also 
known as “keywords.”
Figure 1: SERP for Pizza
Using complex and proprietary algorithms, search engines consider hundreds of factors 
when gauging the relevance of a certain site or webpage. Search engines are constantly 
changing their proprietary algorithms – sometimes significantly – in an attempt to list 
only the most relevant results.
Major search engines vary their results by geographic region and language.  For example, 
Google’s German page will place more emphasis on German websites.  Search engines 
use various pieces of information; among these is language, the physical location of a 
website’s server, etc.  Thus, the results from Google.de may differ from the results of 
Google.com.2
SEO is “keyword centric.” A major emphasis for professionals is to figure out what 
words or phrases a website’s target audience is likely to use when searching for a site’s 
content. Using this information, they strive to have the website appear within the first 
page of search results. SEO is strongly related to search engine marketing (SEM), which 
focuses on delivering advertisements that are relevant to an executed search. It is critical 
to the success of any SEO or website marketing campaign to have specific keywords in 
mind from the onset of the project. See Figure 1 to see where text ads appear on search 
results pages.
A website’s search engine “rank” refers to its position in the search engine’s results. 
There are factors that influence the rank of a website on SERPs that website 
administrators can control; others they cannot. Controllable factors include page title 
tags, page content, the website’s architecture, and the ease at which a web “spider” can 
examine a site. A web spider is a website discovery program deployed by search engines 
that scans the Internet looking for new pages and content changes on pages it has already 
discovered. There is little control over what competing websites can do to increase their 
search engine ranking; these actions may result in the down-ranking of other sites. 
Furthermore, website administrators sometimes can influence which other websites will 
link to their own site and how they will do so. In this document we’ll focus on what 
website administrators can control to increase their website’s ranking in search 
engines.  There are many other tactics that a website administrator has little control
over (like how to get other sites – and which ones are most valuable – to link to his or 
her site) that are also important which are not discussed in this document. 
This guide will touch upon the basics of SEO. There are many great resources on the 
Internet that cover SEO in more detail.  We highly recommend two from an SEO firm in 
Seattle, SEOmoz. SEOmoz published two articles, “Beginner's Guide to Search Engine 
Optimization” and “Search Engine Ranking Factors,” that do an excellent job of 
explaining fundamental SEO techniq
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