Branding For Dummies {BBS}

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Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitorsΓΓé¼Γäó donΓΓé¼Γäót.
Whatever your business is, whether itΓΓé¼Γäós large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. YouΓΓé¼Γäóll get familiar with branding essentials like:
 * Defining your companyΓΓé¼Γäós identity
 * Developing logos and taglines
 * Launching your brand marketing plan
 * Managing and protecting your brand
 * Fixing a broken brand
 * Making customers loyal brand champions
Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the packΓΓé¼ΓÇ¥and for positioning your business to reap the ensuing rewards.
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Product Details
 * Paperback: 384 pages
 * Publisher: For Dummies (December 6, 2006)
 * Language: English
 * ISBN-10: 0471771597
 * ISBN-13: 978-0471771593 
Branding For Dummies(BBS).pdf 12.441 MB
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