How to Make It Big as a Consultant
William A. Cohen
With over 70,000 copies in print - this is the classic guide to success in the demanding world of consulting.
A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words - consultants need help!
That's why HOW TO MAKE IT BIG AS A CONSULTANT keeps selling and selling. Written by a veteran consultant (with hundreds of consulting engagements to his credit), this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career.
Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities.