Smart Business Social Business A Playbook for Social Media in

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Smart Business, Social Business: A Playbook for Social Media in Your Organization
 Format : PDF
 Hardcover: 272 pages
 Publisher: Que (July 2011)
 Language: English
 ISBN-10: 0789747995
 ISBN-13: 978-0789747990
 File Size: 5.3 MiB
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:
Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall.
How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer
Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics
Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a ΓΓé¼┼ôsocial brandΓΓé¼┬¥ to a fully collaborative and dynamic ΓΓé¼┼ôsocial business.ΓΓé¼┬¥
YouΓΓé¼Γäóll learn how to :
 Transform from a ΓΓé¼┼ôsocial brandΓΓé¼┬¥ to a fully collaborative ΓΓé¼┼ôsocial businessΓΓé¼┬¥
 Have productive internal conversations with stakeholders that lead to successful external conversations with the community
 Create effective organizational models that drive collaboration and communication
 Overcome the conflicts of social media ownership from behind the firewall
 Tear down the ΓΓé¼┼ôorganizational silosΓΓé¼┬¥ that prevent crucial collaboration
 Select the right social media tools, technologies, and agencies that will add value to the business
 Implement moderation strategies and governance models that address social media policies and procedures
 Embrace todayΓΓé¼Γäós new social customer and implement a next-generation ΓΓé¼┼ôSocial CRMΓΓé¼┬¥ strategy
 Measure the effectiveness of your social media presence and initiatives
 Utilize social techniques to engage better talent and put it to work
 Use community feedback to shape your business models, products, and processes
 
 
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