Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately, your bottom line.
Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. You are on their own.
But with the right focus, you can become that specialized marketing department. You can get leads flowing in the door all by yourself ... even though it will require a little bit of work up front. Invest some time in educating yourself on simple marketing strategies and resources. You will discover a whole new level of business growth you never thought possible.
Nobody’s asking you to get a graduate degree in marketing.
If you can become proficient in a few simple areas, you will be well on your way to success.