Personally, this has probably been the most influental design book that I own. I felt like I was a better designer after having read half of it, without once touching my mac. i just knew that what I had absorbed was going to come out in my work, and it did. The book takes an overview look at design, and speaks in plain english about many things that I\'ve heard or dealt with. But catagorizes stuff and explains things in a fluid manner so that the different bits of information come together and make sense. It is good for the novice and the struggling self taught. Full of great examples. It\'s too elementary for the serious designer. But for someone who did not go to Design School, but now works with design, its the perfect basic "education in a book".
- Elizabeth M, Amazon.com
This book and some of the other books from the Design Briefs series, have become an integral part of my working resource library. Ellen Lupton\'s book has been one that I have used over and over again. I often reference it when I am faced with a blank page that I am having a hard time laying out.
The section on typography, the largest section of the book, was a very interesting read. I enjoyed learning about the history of printing and typography. Beginning designers will appreciate the categorizing of typefaces. This leads into the discussion of electronic typesetting and the limitations and challenges that has created for designers.
Lupton\'s book shed a lot of light on different strategies for organizing type, graphics, and pictures on my own layouts. Unlike many other books on graphic design, Lupton\'s book was down-to-earth and was easy for a non-designer (like myself) to understand. It used some meaningful practical examples, instead of relying on art school projects that have limited real-life applications.
The section on grids was one of the most easy to understand that I have ever come across. It also gave many examples of grids that can be incorporated for page layout. Lupton also gave a decent low-level overview on the golden section, but she did not give enough of examples of how the golden section can be used as a more flexible grid.
One of my favourite parts of her book is the section on proofreading where she has one of the best proofreader\'s marking charts that I have ever seen. I have used this resource on complex projects like annual reports with agency graphic designers. No more second-guessing edits, Lupton\'s list captures it all. In fact, a lot of the designers and account reps who have used it with me consider it to be a time (and money) saver.
This book is probably too basic for seasoned designers, but if you just bought a copy of InDesign, or you\'re working in a corporate communications department and expected to create some basic layouts, you will take away a lot of good ideas and principles from this book. It covers off on many of the principles of good design without leaving you feeling overwhelmed.
- Shawna Forester, Amazon.com
I bought this book because other customers loved it and because it was not expensive. It was so much better than I expected. I was expecting to pick it up and just visually browse then leave it for later but read all the content the first day I had it -even reread parts incase I missed anything. I plan to use this with 17-18year olds within a design programme - as it is consise yet interesting. So: book is great value for money, practical advise offered is clearly presented and taught to the reader through its design! Visual content and extra information is compelling/quirky/humourous/relevant, overview of typographic evolution intereting and fonts useful. Loved the material used for the tables!....check it out.
- N Hoddinott, Amazon.com