Beyond Branding[Team Nanban]tmrg

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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands[Team Nanban]tmrg

Nicholas Ind (Editor) | 2006 | ISBN: 0749443995 | English | 236 pages | PDF | 1.10 MB

DESCRIPTION:

"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands." --- Marketing

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