Marketing Planning and Strategy

Size 14.096 MB   0 seeders     Added 2012-07-12 00:33:59

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Subhash C. Jain, "Marketing Planning and Strategy" 
 S,,th-W.stern Publishing | 1999 | ISBN: 0324014805 | 800 pages | PDF | 13,4 MB 

 Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions		
Marketing Planning and Strategy/Marketing Planning and 14.095 MB
Marketing Planning and Strategy/Downloaded from demonoid.txt 53 B
Marketing Planning and Strategy/Get some real action.txt 41 B
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