TutsPlus - Identity Design

Size 1.155 GB   2 seeders     Added 2012-10-21 21:41:09

To download or stream you need BitLord. Visit them at BitLord.com
What’s the difference between an identity, a brand, and a logo? Dive into the tricky business of identity design with Ben Gribbin, GraphicRiver’s Lead Reviewer and experienced designer. Ben will walk you through the steps of a basic identity design project and get you quickly oriented in the world of identity design. This course is intended for experienced designers who are already familiar with design basics.

Lessons will cover a basic project workflow and special issues in identity design:

The difference between identity, logo, and brand and how they work together.
What’s a logo and what makes a good one.
How you go about designing a company identity from scratch.
The importance of researching the market.
Creating and applying brand guidelines to ensure consistency.
Important identity design concepts on color, typography, and more.
Designing branded projects for print and web.
How to find your first identity projects and how to price them.
How to deliver a professional product when you’re done!
01_intro.mp4 31.058 MB
02_designbrief.mp4 57.918 MB
03_brandresearch.mp4 53.284 MB
Gathering some info...

Register and log in Isohunt and see no captcha anymore!

4000 symbols left
Hash DC640DEB474CFA378E4E4FFB51E8C914F2A0BC85