Special Events A New Generation and the Next Frontier

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<span style="color:red">Special Events A New Generation and the Next Frontier </span>



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Special Events: A New Generation and the Next Frontier by Joe Jeff Goldblatt

Publisher: Wiley; 6 edition (October 5, 2010) | ISBN: 047044987X | Pages: 576 | PDF | 6.62 MB





This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and...
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