Living the Brand How to Transform Every Member of Your Organization Into a Brand Champion

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<span style="color:red">Living the Brand How to Transform Every Member of Your Organization Into a Brand Champion</span>



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Nicholas Ind, "Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion"

2007 | ISBN: 0749450835 | PDF | 200 pages | 3 MB





A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their...
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