Build a Brand in 30 Days: With Simon Middleton Brand Strategy Gu

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Build a Brand in 30 Days: With Simon Middleton Brand Strategy Guru
2010 | ISBN-10: 1907312420 | PDF | 358 pages | 3 MB

You dont need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Establish your brand values and positioning
Get the all-important name right
Bring your brand to life
Turn your customers into your advocates
Manage your PR and use your marketing budget wisely
Inspire your staff to live the brand too
Deal with problems when something goes wrong-------------------------------------Torrent downloaded from
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