Beer School - Bottling Success at the Brooklyn Brewery

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Beer School: Bottling Success at the Brooklyn Brewery

 This winning tale of the rise of the Brooklyn Brewery follows the basic pattern of every entrepreneur's memoir: a restless visionary sets out to accomplish a dream, barely survives a series of setbacks, emerges victoriousΓÇöand ready to tell readers how they can do the same. But this account serves up more than the usual suds and foamΓÇöits counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive. In fact, the authors, foreign correspondent Hindy and banker Potter, decided to found their New York brewery, now 17 years in business and among the top 40 in the U.S. in sales, after consuming many bottles of Hindy's homebrew. The longtime partners tell their story in engaging, candid voices, delivering cautionary anecdotes, reflections on longstanding disagreements and lingering resentments, and brutally frank self-assessments. It helps the story immeasurably that beer is a more colorful subject than, say, spreadsheet software, a fact that gets the reader past the inevitable chapter on financing. Though Hindy and Potter may not help the aspiring entrepreneur strike gold, they offer a compelling model and a heartening story.

Cheers. If you like it, buy it (or at least buy their beer).		
Beer School - Bottling Success at the Brooklyn Brewery - Disc 01 - 01.mp3 1.51 MB
Beer School - Bottling Success at the Brooklyn Brewery - Disc 01 - 02.mp3 1.398 MB
Beer School - Bottling Success at the Brooklyn Brewery - Disc 01 - 03.mp3 398.45 KB
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